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Merchant

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Overview

Merchants are NPCs who buy and sell items at a fixed price (as opposed to traders who offer a variable price based on supply and demand). Almost everything in your inventory can be sold, so long as it a gold value greater than zero (visible when you hover your mouse over the item). Quest items may not be sold, since they have a value of zero. Keep in mind that merchants buy things as half price. Selling to other players directly is always more profitable.

When selling items that have a dedicated trader (such as dyes and runes), a Merchant will always pay the minimum amount, which may be far less that what could be had when sold to the proper trader. For salvage items with runes, or weapons with modifiers or upgrades, if you plan on selling the salvageable component, check its price before salvaging. You might get more profit by selling the item whole instead of a low-demand salvaged component.

Every town, outpost, mission locations, and a few miscellaneous locations has a merchant NPC. They are easily identifiable with the "[Merchant]" suffix in their name. There exists NPCs that are labeled as "Merchant" in certain quests and missions, most notably in the Divinity Coast mission of the Prophecies Campaign. These do not buy or sell goods, but are regular NPCs. In the Factions Campaign, Kurzick Merchants and Luxon Merchants can be found in explorable areas at Resurrection Shrines in their faction's respective region (Echovald Forest and the Jade Sea).

Note that crafters are also part Merchants, as items can also be sold to them (but they do not offer any goods aside from their crafting service).


Core

Guild Hall

The merchant in any Guild Hall carries the following items

Icon Item Cost
Vial of Dye Gray Vial of Dye (Gray) 50 Gold
Salvage Kit Salvage Kit 100 Gold
Expert Salvage Kit Expert Salvage Kit 400 Gold
Superior Salvage Kit Superior Salvage Kit 2 Platinum 0 Gold
Identification Kit Identification Kit 100 Gold
Superior Identification Kit Superior Identification Kit 500 Gold
Belt Pouch Belt Pouch 100 Gold
Bag Bag 100 Gold
Rune of Holding Rune of Holding 500 Gold
Small Equipment Pack Small Equipment Pack 2 Platinum 500 Gold
Lockpick Lockpick 1 Platinum 500 Gold

Prophecies Campaign

Standard

The the standard assortment of goods for Merchants in the Prophecies Campaign is the following:

Icon Item Cost
Vial of Dye Gray
Vial of Dye (Gray) 50 Gold
Salvage Kit Salvage Kit 100 Gold
Expert Salvage Kit Expert Salvage Kit 400 Gold
Identification Kit Identification Kit 100 Gold
Rune of Holding Rune of Holding 500 Gold
Lockpick Lockpick 1 Platinum 500 Gold


In addition to this standard, Merchants usually sell the Key for their region, plus other items as listed below:

Pre-Searing

Deviating from the aforementioned standard, merchants in Pre-Searing Ascalon do not offer Expert Salvage Kit and Rune of Holding. Instead they offer the following items:

Icon Item Cost
Focus Focus 100 Gold
Starter Shield icon Starter Shield 0 Gold
Small Girl's Cape Small Girl's Cape 200 Gold
Flute Flute 4 Gold

Note that the Salvage Kit sold in Pre-Searing is the "small" version (10 uses for 40 gold).

Ascalon

Most merchants in Ascalon offer the aforementioned standard, plus the Ascalonian Key.

Exceptions from this rule are:

Northern Shiverpeaks

In addition to the aforementioned standard, merchants in the Northern Shiverpeaks offer Bags and Steel Keys.

Kryta

In addition to the aforementioned standard, merchants in Kryta offer Krytan Keys.

Maguuma

In addition to the aforementioned standard, merchants in the Maguuma Jungle offer Maguuma Keys.

Crystal Desert

In addition to the aforementioned standard, merchants in the Crystal Desert offer Elonian Keys, Scrolls of Insight and Superior Kits:

Icon Item Cost
Superior Salvage Kit Superior Salvage Kit 2 Platinum
Superior Identification Kit Superior Identification Kit 500 Gold
Elonian Key Elonian Key 450 Gold
Scroll of Adventurer's Insight Scroll of Adventurer's Insight 200 Gold
Scroll of Rampager's Insight Scroll of Rampager's Insight 250 Gold
Scroll of Hunter's Insight Scroll of Hunter's Insight 300 Gold

Southern Shiverpeaks

Merchants in the Southern Shiverpeaks offer the same assortment as the merchants in the Crystal Desert, except that they sell Shiverpeak Keys and Miner's Keys instead of Elonian Keys.

Ring of Fire Islands

Merchants on the Ring of Fire Islands offer the same assortment as the merchants in the Crystal Desert, except they sell Darkstone Keys instead of Elonian Keys.

Factions Campaign

Standard

The standard assortment of goods for Merchants in the Factions Campaign is the following:

Icon Item Cost
Vial of Dye Gray Vial of Dye (Gray) 50 Gold
Salvage Kit Salvage Kit 100 Gold
Identification Kit Identification Kit 100 Gold
Belt Pouch Belt Pouch 100 Gold
Bag Bag 100 Gold
Lockpick Lockpick 1 Platinum 500 Gold


Since the Dragon Festival 2006, all Merchants on Shing Jea Island and Kaineng City have also begun selling the following items:

Icon Item Cost
Red Bean Cake Red Bean Cake 400 Gold
Bottle of Rice Wine Bottle of Rice Wine 400 Gold

In addition to these, Merchants usually sell the Key for their region, plus other items as listed below:

Shing Jea Island

In addition to the above standard set of goods, Merchants on Shing Jea Island also sell Shing Jea Keys.

Icon Item Cost
Scroll of Adventurer's Insight Scroll of Adventurer's Insight 200 Gold
Scroll of Rampager's Insight Scroll of Rampager's Insight 250 Gold
Scroll of Hunter's Insight Scroll of Hunter's Insight 300 Gold

Kaineng City

All Merchants in Kaineng City offer the same set of goods as Aiko and Kaiya Jaja above except that they also offer Superior Kits and Canthan Keys instead of Shing Jea Keys.

Echovald Forest

All Merchants in the Echovald Forest offer the same set of goods as those in Kaineng City except that they offer Kurzick Keys instead of Canthan Keys. Kurzick Merchants will not offer you their services if your Kurzick Faction is less than or equal to your Luxon Faction.

The Jade Sea

All Merchants in the Jade Sea offer the same set of goods as those in Kaineng City except that they offer Luxon Keys instead of Canthan Keys. Luxon Merchants will not offer you their services if your Luxon Faction is less than or equal to your Kurzick Faction.

Nightfall Campaign

Standard

The the standard assortment of goods for Merchants in the Nightfall Campaign is the following:

Icon Item Cost
Vial of Dye Gray Vial of Dye (Gray) 50 Gold
Salvage Kit Salvage Kit 100 Gold
Identification Kit Identification Kit 100 Gold
Belt Pouch Belt Pouch 100 Gold
Bag Bag 100 Gold
Lockpick Lockpick 1 Platinum 500 Gold


Istan

All merchants in Istan also offer the following:

Icon Item Cost
Istani Key Istani Key 80 Gold

All merchants after Kamadan also offer the following:

Icon Item Cost
Expert Salvage Kit Expert Salvage Kit 400 Gold

And all merchants from Beknur Harbor onward also offer the following:

Icon Item Cost
Rune of Holding Rune of Holding 500 Gold
Scroll of Adventurer's Insight Scroll of Adventurer's Insight 200 Gold
Scroll of Rampager's Insight Scroll of Rampager's Insight 250 Gold
Scroll of Hunter's Insight Scroll of Hunter's Insight 300 Gold

Kourna

All merchants in Kourna also offer the following:

Icon Item Cost
Expert Salvage Kit Expert Salvage Kit 400 Gold
Superior Salvage Kit Superior Salvage Kit 2 Platinum
Superior Identification Kit Superior Identification Kit 500 Gold
Rune of Holding Rune of Holding 500 Gold
Kournan Key Kournan Key 450 Gold
Scroll of Adventurer's Insight Scroll of Adventurer's Insight 200 Gold
Scroll of Rampager's Insight Scroll of Rampager's Insight 250 Gold
Scroll of Hunter's Insight Scroll of Hunter's Insight 300 Gold

Riwar in Wehhan Terraces also offers the following:

Icon Item Cost
Vabbian Key Vabbian Key 600 Gold

Vabbi

All merchants in Vabbi also offer the following:

Icon Item Cost
Expert Salvage Kit Expert Salvage Kit 400 Gold
Superior Salvage Kit Superior Salvage Kit 2 Platinum
Superior Identification Kit Superior Identification Kit 500 Gold
Rune of Holding Rune of Holding 500 Gold
Vabbian Key Vabbian Key 600 Gold
Scroll of Adventurer's Insight Scroll of Adventurer's Insight 200 Gold
Scroll of Rampager's Insight Scroll of Rampager's Insight 250 Gold
Scroll of Hunter's Insight Scroll of Hunter's Insight 300 Gold

Except for Sahnbur in Vehtendi Valley, who sells Kournan Keys instead of Vabbian Keys.

Popo in Basalt Grotto also offers:

Icon Item Cost
Ancient Elonian Key Ancient Elonian Key 600 Gold

The Desolation

All merchants in The Desolation offer the following:

Icon Item Cost
Expert Salvage Kit Expert Salvage Kit 400 Gold
Superior Salvage Kit Superior Salvage Kit 2 Platinum
Superior Identification Kit Superior Identification Kit 500 Gold
Rune of Holding Rune of Holding 500 Gold
Scroll of Adventurer's Insight Scroll of Adventurer's Insight 200 Gold
Scroll of Rampager's Insight Scroll of Rampager's Insight 250 Gold
Scroll of Hunter's Insight Scroll of Hunter's Insight 300 Gold

All merchants except Aisu in Crystal Overlook also offer:

Icon Item Cost
Ancient Elonian Key Ancient Elonian Key 600 Gold

Sahnbur in Gate of Desolation also offers:

Icon Item Cost
Kournan Key Kournan Key 450 Gold

Aisu in Crystal Overlook also offers:

Icon Item Cost
Margonite Key Margonite Key 750 Gold

Realm of Torment

All merchants in the Realm of Torment offer the following:

Icon Item Cost
Expert Salvage Kit Expert Salvage Kit 400 Gold
Superior Salvage Kit Superior Salvage Kit 2 Platinum
Superior Identification Kit Superior Identification Kit 500 Gold
Rune of Holding Rune of Holding 500 Gold
Scroll of Adventurer's Insight Scroll of Adventurer's Insight 200 Gold
Scroll of Rampager's Insight Scroll of Rampager's Insight 250 Gold
Scroll of Hunter's Insight Scroll of Hunter's Insight 300 Gold

All merchants except Dahn in Gate of Anguish also offer the following:

Icon Item Cost
Margonite Key Margonite Key 750 Gold

Dahn in Gate of Anguish also offers the following:

Icon Item Cost
Demonic Key Demonic Key 1 Platinum 250 Gold


Eye of the North Expansion

All merchants in Eye of the North offer this:

Icon Item Cost
Vial of Dye Gray
Vial of Dye (Gray)50 Gold
Salvage Kit Salvage Kit 100 Gold
Expert Salvage Kit Expert Salvage Kit 400 Gold
Superior Salvage Kit Superior Salvage Kit 2 Platinum 0 Gold
Identification Kit Identification Kit 100 Gold
Superior Identification Kit Superior Identification Kit 500 Gold
Belt Pouch Belt Pouch 100 Gold
Bag Bag 100 Gold
Rune of Holding Rune of Holding 500 Gold
Small Equipment Pack Small Equipment Pack 2 Platinum 500 Gold
Lockpick Lockpick 1 Platinum 500 Gold
Scroll of Adventurer's Insight Scroll of Adventurer's Insight 200 Gold
Scroll of Rampager's Insight Scroll of Rampager's Insight 250 Gold
Scroll of Hunter's Insight Scroll of Hunter's Insight 300 Gold

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